brand Tag

Giving attention to one's BRAND is now a clear and well-known fact for all entrepreneurs entering today's market. Brand, in fact, has radically changed the relationship between consumer and product. Depriving the product/service of its Brand would mean reducing the purchase value of the good to almost zero...

November 16, 2020

Even today we remain fascinated by a simple mustache (Nike) or a Yellow M (McDonald's) and wonder how they became such great brands. The answer is simple. Just think that the world's biggest companies are often graphically represented by small...

November 13, 2020