02 Nov Attention to your brand
One of the main strengths of a company is the brand.
Brand o Brand is a name that is used for identify a product or a service.
It typically consists of a symbol or by a graphical representation of a name which involves the use of a specific lettering (font).
Many companies over the years have become famous for their brand, bombarding all the media they had at their disposal.
In the environment of the marketing it is customary to use the expression brand loyalty (also referred to as "brand franchise").
Many consumers buy a certain product just because they are faithful to the brand representing it and are unwilling to change it even in the face of lower prices from competitors.
This aspect denotes a fundamental added value for the company; the loyal consumer, in fact, represents a source of durable income over time.
It is important to classify and explain the differences among the terms most popular related to the concept of brand:
- Brand (an abstract and dynamic concept that develops in the mind of the consumer)
- Brand (graphic representation to protect the brand)
- Brand name (written text (name) distinguishing the brand)
- Logo (textual and/or graphic element representing the brand)
Many companies believe that just associating a first name "name" and a completely random logo with a new business is enough to do business and enter the market.
Completely false claim considering the level of competition in the current market, where one element fundamental as the corporate brand, if left to chance, can limit the chances of getting noticed.
What about you company? how much do you care about your brand image?
Do you know the existence of this whole "world" related to some simple word or graphic element?
How did they large companies at associate a simple logo and sometimes trivial, like a whisker or a apple, to their image and become some of the brand plus famous to the world?
To all this there are technical and professional explanations that are beyond your imagination.
How much would you be willing to spend on your personal image? Hairdressing, nice clothes, shoes, beauty treatments, etc.
What about for your company? Is it enough to have an office and a computer? How can you become a market leader if the only people who know you are your employees?
Knowing entrust at right people is the secret to take off And emerge in all fields!