27 Jun Logo restyling
What it is and why it is important to do it
In the digital world, styles and trends change very rapidly, as do consumer tastes and behaviors. Be keeping up with new trends is as necessary as it gets for any brand, large or small.
The need for Update and renew in style It also periodically affects the visual identity of a company, from website to packaging, from social graphics to logo.
Here we want to focus particularly on this last element: the restyling of the logo. Why is it useful to do this? In what way to accomplish it? How to know when it is the right time to give it a refresh? Let's see it together step by step.
The importance of the company logo
The logo is the cornerstone of the brand identity: however, it corresponds not only to the business card with which a company presents itself to its audience, but is first and foremost the tool that concentrates and expresses the very essence of the company.
Indeed, the logo must be able to tell-in an expressive, simple and concise way-the brand's specificity, scope, values, mission, all with one important purpose: Be immediately identifiable and recognizable In the eyes of the public.
In order for a logo to result professional and effective must meet several characteristics, including primarily:
- Be clear and easy to understand;
- Be unique to that specific company;
- Be easy to use in all kinds of offline and online communication;
- To be eye-catching and pleasing to the eye.
But once in possession of a professional logo, why should a company think about restyling it over time?
What is logo redesign
Logo restyling is the operation of modifying an existing logo to make substantial improvements or changes. With the restyling activity, the logo is then rethought and redesigned at the creative level to achieve a new, more current visual image in line with market trends or company news.
In fact, the extent of the redesign may be more or less significant depending on the path one decides to pursue:
- Light restyling: application of simple touch-ups or refinements on an existing logo;
- Radical restyling: creation of a completely new and different logo from the original.
Be careful, however: logo restyling involves only the visual aspect; it does not go to distort the company's values, mission or vision. Otherwise, one must speak of a real rebranding.
Better light or radical makeover? It depends! In general, the advice is still to Do not deviate too much from the initial logo: Indeed, it is vital that the company still remain easily recognizable in the eyes of consumers even after the logo redesign.
But why is it useful to think about changing one's logo?
Why to do logo redesign
There are several occasions when a company might (or should) feel the need to do a logo makeover: the company might decide to change its logo because it has an image that is now too dated or far removed from current aesthetic standards, but not only that.
It is often an almost obligatory action, to be embraced when a watershed moment or is there any news at the strategic level: one decides to change one's logo not because it no longer seems sufficiently beautiful or appropriate to us, but because there is a specific purpose to be served.
Logo restyling may be necessary in the case of:
- Market repositioning: the company has decided to include a new product line in its production, or a decision has been made to embrace new targets and new market slices;
- Corporate relaunch: an overall revitalization of the company is aimed at, to place itself in a new and contemporary guise;
- Business change: a change of ownership, merger, or internal reorganization takes place.
Logo restyling can bring many benefits to a company, but it is a complex and delicate operation that can only be handled by an experienced graphic designer streetcar.
Do you need a new logo or are you thinking of refreshing your old company logo? Do you want to make your image really effective? Contact us right away!
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