05 Mar How to do personal branding
How to do personal branding: strategies for investing in yourself
A concept now well known in the digital world, but often underestimated. Today, more than ever, it is essential to invest in oneself as a brand and to enhance one's qualities in order to be found by potential clients. Let me take a step back and start from ABC, what is personal branding? To give a simple and objective definition, let's use the words of Riccardo Esposito, taken from this article on the website of Samo studio.
"Be the right person for a task."
How do I know if I am the right person?
Step one, define your potential and characteristics. The aspects that make you unique and allow you to be recognizable compared to your competitors. Beyond that, if you are looking for strategies on how to do personal branding, it is essential to define targets and goals. In the next few paragraphs, we explain why.
How to do personal branding: from SWOT to content strategy
As we anticipated, to work in the digital world, you first need to be aware of your own capabilities. To do this, it is necessary to analyze one's strengths and weaknesses. One of the most widely used tools is the SWOT analysis acronym for Strengths, Weaknesses, Opportunities and Threats or Strengths, Weaknesses, Opportunities and Threats. It represents an indispensable tool if you do not yet know, how to do personal branding. Not only that, it is useful to get an overview of your situation as a company or freelancer.
Showcase your skills, enhancing your strengths, but not overdoing it. Always remember the old popular saying "he who praises himself gets cheated." Especially when it comes to content, avoid exclusively praising your path. Give yourself the opportunity to talk about yourself, tell about who you are and your experiences. In your content strategy, remember that the goal is to find a balance between personal life and work. Another tip on how to do personal branding is to build a recognizable profile, for example you can choose a dominant color or theme. These should be an integral part of your editorial plan and become your trademark.
How to do personal branding: content and goals
Before talking about content strategy, it is good to focus on your target audience and goals. The questions to ask yourself are always who we want to talk to e what do we want to communicate? Then the tools of the strategy will need to be defined: website, social, and newsletter for example. Each social platform must be studied to define the most suitable strategy and editorial plan. Remember to share not only your content, but articles and news. Offering a topic for discussion is key to getting your community to interact.
Also consider the option of building your own site or blog. Remember that once you purchase a domain and renew it year after year, you will secure space on the net. A website is versatile and functional for presenting your expertise or a product. Speaking of the importance of blogging, I leave you with this dedicated video To the importance of having a website!
How to do personal branding: the story of Christi's Cosmetics
How to do personal branding? Let's move from theory to practice and introduce the project of Christi's Cosmetics. Cristina Laura Desiante, after a long experience in the world of aesthetics, built her brand identity to launch a cosmetics line. Her goal was to create a series of professional products at a competitive price. Cristina was able to differentiate herself from her competitors by designing a unique formula. Her products are rich in natural active ingredients and gemstone extracts, including pearl, ruby, amethyst, amber, tourmaline, and nephrite. In addition, they are enriched with algae, specifically red seaweed and brown seaweed. A 360-degree strategy from the digital world to offline, taking advantage of the same theme on the website even in the packaging of the products available On the official website!
Not only that, within the site you will also find a blog section, with some beauty tips, from massage techniques to daily skincare products.
Christi's Cosmetics were the subject of two videos by influencer Heller on YouTube that you can review above.
If you are a freelancer, a company and want to launch a product or study strategies for your personal branding, contact me for a free personalized consultation.